TikTok is introducing a updated setting that allows them to lessen the quantity of AI-made content appearing in their feeds. This initiative comes as the platform revealed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the next few weeks before a widespread launch. This shift aligns with a surge in content created by AI, driven by new video-generation tools.
AI Proliferation Online
It has been noted that almost one in 10 of the quickest rising content creators on another major platform primarily display AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a label for inferior, factory-style content that is typically absurd or surreal.
Based on user feedback that a lot of users like content made with AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the ability to see more or less of that, based on their own choices,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its app identified as made with AI. Collectively, over 100 m media items are submitted to the app each day, making AI-generated material a relatively small part of its overall inventory.
Customizing Your Feed
Members will be in a position to reduce or increase the amount of artificial media they see by using the topic control option in the platform and picking “AI-generated content”. Additional categories that can already be adjusted under the filter include news, fashion, aesthetics, and dance.
AI Disclosure Rules
TikTok’s guidelines require users to label “realistic” AI-generated content, and it bans malicious AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the service will from now on apply an AI-generated label to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This action is intended to help prevent users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is additionally launching a $2 million AI literacy fund for professionals and organizations to develop educational content about using AI responsibly. This program will assist charitable organizations focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, amid controversy over proposals to lay off hundreds of content moderators in the UK. The company is planning to cut 439 jobs in its trust and safety team in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most graphic content ahead of it is viewed by humans. TikTok reported a notable drop in shocking and graphic content handled by safety staff over the past year due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
